Between the Blocks: Building a Real Estate Web Series with The Odd Couple Team
Behind Between the Blocks, a neighborhood web series produced by Anderson Hughs Productions with The Odd Couple Team in the Twin Cities.
Real estate is about more than houses. It's about neighborhoods, the streets, shops and people that make a place feel like home. That's the idea behind Between the Blocks, a web series we produce with The Odd Couple Team, Shane Montoya and Jason Koenig of Coldwell Banker in the Twin Cities. Each episode explores a neighborhood, from Grand Avenue on, and shows viewers what it's really like to live there, with Shane and Jason as their guides.
From a concept to a series
Between the Blocks started as an idea from the team. Together we turned it into a repeatable series: scouting locations, brainstorming segments, planning each shoot, and building a format that feels fun, local and personal. Every episode gives buyers a reason to fall in love with a neighborhood, and it gives the team a natural way to show their expertise.
Coaching on camera
Most agents aren't professional on-camera hosts, and they don't need to be. We coach Shane, Jason and Amy through each shoot so their personalities come through naturally. The finished edits feel like spending an afternoon with friends who know the neighborhood inside and out.
A true creative partnership
The series keeps getting better because the collaboration never stops. Here's how Amy describes it:
"I love working with Anderson Hughs on our real estate content and our latest project, our Between the Blocks series! From taking our initial concept and helping bring it to life, to scouting locations, brainstorming ideas, collaborating on filming, coaching us through being 'on camera,' and delivering fantastic edits for the finished project, they're there every step of the way. One of my favorite things about working with them is knowing I can reach out with a random thought or idea anytime, and they'll jump in with me to brainstorm, shape it, and figure out how to bring it to life. They make the entire process fun and exciting while offering thoughtful guidance, tips, and creative suggestions along the way. The best part? They're genuinely outstanding people to work with. We couldn't ask for a better creative partner!"
Why a series works for real estate teams
- Neighborhood content keeps showing up in search and social long after it's posted
- Viewers get to know the agents before they ever call
- Each episode gives the team fresh content for listings, email and social media
- A consistent series builds an audience that keeps coming back
Watch Between the Blocks
- Episode 1
- Episode 2
- Episode 3: Lake Harriet and the Chain of Lakes
- Episode 4: Grand Avenue, St. Paul
Anderson Hughs Productions is a veteran-owned video production company in St. Cloud, Minnesota. We help real estate teams and businesses turn great ideas into content people want to watch. Let's build your series.